The Man

My first impressions of this man was that he is a tramp or a homeless person, he does not look like a man with many valuable possessions and the clothes that he wears make him look like a beggar.

He really works for Ralph Lauren and his name is Doug Bihlmaier.

The Lady

My first impressions of this women is that she could be some sort of fashion designer or just a very wealthy women who loves expensive clothes.

She really is an Italian fashion writer and her name is Anna Di Piaggi.

The Man 2

My first impressions of this man was that he looks quite well dressed and he looks like quite a well off man, he is probably the owner of a homemade company.

The man is actually a fashion designer called Calvin Klein

the issues raised by media ownership in contemporary media practice; (how does who owns a media company influence the type of film made and its potential success? For example do BIG companies make BIG films and therefore make all the money? Is it possible for small companies to succeed?)


Avengers is made by marvel which on its own is a huge company and the movie making part is now in convergence with any so the films have endless amounts of money to spend on them to make a huge profit. Bigger company's like these make money more so than smaller ones.

the importance of cross media convergence and synergy in production, distribution and marketing; (how do companies work together to produce, distribute and publicize a film? How can Disney use their size to promote and publicise a film? How can small companies work together to promote their business' when making and promoting a film?)

This movie is a strong example of synergy Is that Thor and Hulk etc.. are in this film linking all of the films together and putting them all in one movie and Disney distributed the film which means that it is a convergence because it is working together on one film.

the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange; (how has the introduction of digital film, 3D, DVD, Blue Ray, internet streaming, downloadable content, home cinema influenced the types of films made, the way we watch them and the way we 'buy' them?)

The Avengers movie was effected by the internet in case of its profit, the internet has thousands of websites that you can watch movies on illegally which a lot of people do and this affects the profit greatly.

the significance of proliferation in hardware and content for institutions and audiences; (how and why have film companies had to alter the way they work now everyone has web enabled phones, PC's, consoles etc? How have audiences changed their viewing habits now we no longer need to go to the cinema to watch a film)

Films are now viewed in various different ways then they were say ten years ago, people now watch movies on the phones and game consoles now and don't really go to the cinema, the way people watch movies have changed drastically

the importance of technological convergence for institutions and audiences; (can you think of examples of how different technologies have come together to help the film industry?) 

In most major blockbuster films, technological convergence is key to the production of a film as many different technologies are behind the process such as CGI, 3D adaptation, Digital Conversion and so on.

the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions; (how do film companies try and attract their audience? Do they do different things in different countries?)

it is very common for films to have global audiences in places such as china, Thailand, India, etc.. a lot of filming is done in these places, this will attract audiences from these country's

 

Scottish Stereotype:

 

• Strong Glasgow Accent
• Scotland as a place can be represented in two different ways. Scotland can be represented as a very rough place or it could be represented as a very cold and dull place.
• Scottish Slang Includes 'wee' (meaning little) and ('Aye' Meaning Yes) these are the two most commonly known slang which Scottish people use.
• Scottish people are usually associated with kilts and that they wear Flat Caps and have ginger hair.
• Scottish people stereotypical pass times usually include playing the bagpipes and drinking a lot of Beer/Larger
• Scots are usually represented as quite agitated unstable people and they seen to be quite angry people.
• Scottish people are usually seen as mostly protestant.
• Scottish people are usually associated with the 'Old Firm' Football derby between Rangers and Celtic, this derby has been given negative response in recent due to great violence between the two teams fans, this enforces the violent stereotype of the Scottish people.

Liverpool Stereotype (Scouse):

 

 

• Thieves
• Talk rally fast and they are hard to understand
• Very strong accent
• Support Liverpool Football Club
• Have a left wing political view
•  
•  
• Irish Stereotype:

 

• Irish people are usually seemed to be quite violent
• They are seen as they like to drink a lot
• associated with the colour green .

 

 

Newcastle

High pitched, Strong

Rough estates, Large cities, Tyne bridge.

'Howay'.

Newcastle United Tops, Tight clothing

Gym, Newcastle United, Fake Tanning

 

London

Chavvy in areas and upper class in others (Queens English).

Built up cities, skyscrapers.

 'Brown bread' - Dead, 'Apples and pears' - Stairs.

Upper class - Suits, Chavvy areas - Tracksuits.

Work at markets and Stalls, Visits to the Pub, Shopping.

Looking down on homeless people and hating the upper class

 

Welsh

Easy to spot

Rural Areas

"Valleys"

Tweed

Farming, Sheep Herding

Happy, Friendly.

Birmingham

Strong accent.

Large city, Built up area, Cars.

 

Chavvy, Tracksuits

Concerts, Shopping, Partying.

Aggressive, Rough.

Trevor Millum (1975) identified male facial expressions:

1. Carefree: nymph-like, active, healthy, gay, vibrant, outdoor guy, often smiling or grinning
2. Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown, hair often short
3. Seductive: similar to the cool/level look (indifferent, self-sufficient, aloof, confident, lips slightly parted, usually looking the reader in the eye), eyes shaded, confident, self-sufficient, may include a slight smile
4. Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to archness
5. Catalogue: neutral look, artificial, waxlike, eyes open wide, smile, look remains vacant, personality removed

Representation is the construction in the media; mainly mass media aspects of ‘reality’ like people places and objects. Representation can be in textual substances, there are not all in moving pictures. For example in relation of key markers of identity, Class, Age, Ethnicity, and Gender involves how identities are represented and how they are constructed by definition.

Representation Of Disability In Casualty.

During this scene of casualty there is a clear representation of disability through two characters and they are both represented in contrasting way. The director of this show uses, Camera shots/angles, mise en scene, editing and sound to give us a clear representation of the disability and the affects it has on the character. The director also represents for and against disabled stereotypes in this scene.

At the very start of the scene the director uses the angling of the camera to have the abled bodied person closer to the camera and the disabled person is in the background looking up to him, this camera shot can be very affective because it shows the abled body person is at the forefront of the action and is the main attraction, while the disabled person is always in the back. Having the disabled in the background could be a suggestion of things to come, that the abled body person gets all of the respect and praise and the disabled person is overlooked and not really noticed, this goes along with the stereotype of disabled people, they’re stereotype is that they are overlooked and not really useful and the way the camera is positioned could suggest this.

A few seconds later in this scene the disabled person is asked if he would like to try one on (a jumper) he then replies with ‘I have an incurable disease’, he says this quite bitterly and also sounds very spiteful when he says this, this can suggest that he is very annoyed with himself and the fact that he has this disease. It also suggest that this disease he has is always on his mind and it is a continuous dark thought of his, the music in this scene contrasts heavily with his thoughts and the overall seriousness in what he is saying, the song in the back ground is an upbeat Christmas song, this is very ironic and contrasts with the character greatly. Another part of this scene which shows that he is a spiteful an irritated character is when the abled body character tries to push him and the disabled person says ‘stop pushing’ this goes along with the general stereotype. Disabled people want to be independent and don’t want people help them, so this part goes along with this stereotype to great extent.

Later on in the scene the Disabled person is seen to be quite pathetic, he needs his friends help to go to the bathroom, this could suggest that he does need a lot of help and he cannot manage on his own and requires all this attention even though he may not want it, this again goes along with the stereotype of disabled people because they require a lot of attention and help.

Another representation of disability is when we meet the man with narcolepsy; the man is represented to be a very nice polite person and he is not very spiteful about his disability, this contrasts the other character with a disability who is very spiteful and doesn’t really care for other people but the other person is very nice, this goes against the overall stereotype of disabled people, to reiterate the stereotype is to be very vengeful and hateful person due to the misfortunate disease they have, but we are led to believe that this isn’t the case with this particular character.

Overall in this scene the director uses two contrasting characters to show two sides of the stereotype one going against it and the other giving a clear indication that it is going for it.

Jonathon Batson and Cameron Letts

Common Stereotypes

Upper Class

Known to some as the bourgeoisie, the upper class or ‘ruling’ class, often are elderly with a vast amount of money, usually with education at top universities, nights out at exclusive clubs, perhaps careers in established law, politics or financial firms or even medical specialties. Attend cultural activities such as classical music performances, art museums, opera’s etc.  They could spend their afternoons eating fine cuisine at high quality restaurants owned by professional chefs. Often wearing business clothes, but even casual clothes are upper class with expensive brands and crafted from designers. This class is located in the media with TV shows such as House Of Cards.

Upper-Middle Class

The people in the upper-middle class usually have a college education in practical fields with well-paying jobs. With homes in pleasant areas or in nice city areas they tend to volunteer in community activities. Wives often have careers with household help on an as-needed basis. They have enough money for vacations and expensive tickets to sporting events and music festivals. Teenage kids of this class have cars of their own, this class is shown in the media via things such as the TV show 'Hannibal'.

Middle Class

Successful small businessmen, such as grocers and building contractors. Retirees. Medium-sized homes, often owned. Careful with their money. Careful to always look nice around other people. Church-goers. Old-fashioned home cooking. This class may be seen in films such as 'Chitty Chitty Bang Bang'



Working Class

With steady but low-wage occupations such as store clerks, beauticians and amateur painters, this class generally has a high school education and live in rented housing. Occasionally get into difficulties with family turmoil, trouble with small misdemeanours, pregnancies. Cheap, easily-prepared foods (spaghetti, hamburgers), few fruits and vegetables. Blue jeans the wardrobe mainstay. Pop and rock music constantly going. TV the main entertainment. Seen in films such as 'Green Street'

Lower Class

Sporadic employment, School dropouts, Dependent on money from the government, living in shabby, high-crime areas of the cities or in pockets of rural poverty. Ethnic music, hispanic or rap. Little hope for achieving a better life. Seen in films such as 'Oliver Twist'