The
Grand Budapest Hotel
What is Indian Paintbrush and who owns it?
Indian Paintbrush (production company), a production company owned by Steven Rales, whose productions include The Darjeeling Limited, Towelhead and Fantastic Mr. Fox.
Which company is Fox Searchlight a subsiduary of?
Fox Searchlight Pictures. Fox Searchlight Pictures, established in 1994, is an American film distribution company within the Fox Entertainment Group, a sister company of the larger Fox studio 20th Century Fox.
Which type of films do Fox Searchlight distribute?
Independent and British Films
Which two countries financed the film?
Germany and England
What did Anderson use instead of CGI (computer generated imagery)?
None, he uses props instead of CGI.
Where did the inspiration for the Hotel come from?
Eastern Europe
Which film festival opened with The Grand Budapest Hotel?
64th Berlin International Film Festival
Alexanre Desplat wrote the score, which major Hollywood films has he worked on?
The Queen, The Golden Compass, The Curious Case of Benjamin Button, The Twilight Saga: New Moon, Fantastic Mr. Fox, Harry Potter and the Deathly Hallows – Part 1 and Part 2, The Grand Budapest Hotel, The King's Speech, Argo, Zero Dark Thirty and Godzilla.
How many awards has the film won?
Berlin International Film Festival, David di Donatello Awards, Golden Trailer Awards, Nastro d'Argento, World Soundtrack Awards, Gotham Awards
Initially how many cinemas did the film open on in the US?
In North America, the film opened in four cinemas.
How much did it average per cinema?
$202,075
The film was released on Ultraviolet BluRay, what does this enable consumers to do?
This gives customers a wider range of platforms to watch this film on.
Which companies do not support Ultraviolet?
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What complaints did Ultraviolet encounter when it launched?
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Cast:
- Ralph Fiennes as Monsieur Gustave H.
- Tony Revolori as Young Zero Moustafa
- Adrien Brody as Dmitri Desgoffe und Taxis
- Jeff Goldblum as Deputy Vilmos Kovacs
- Saoirse Ronan as Agatha
- Edward Norton as Inspector Henckels
- F. Murray Abraham as Old Zero Moustafa
- Mathieu Amalric as Serge X.
- Jude Law as The Author as a Young Man
- Harvey Keitel as Ludwig
- Bill Murray as Monsieur Ivan
Where did scouting for a hotel take place?
Central
Europe
Which location did the production team eventually use?
Department
store in Germany
Did they film on location or on a sound stage?
Where was the production offices located?
On
the top floor of the set.
How did they film the 60's and 30's hotel?
They
created two different sets, a set within a set.
Where did inspiration for the hotel's interior come from?
Various
hotels around central Europe
How many extras did it take to fill the lobby?
150
Marketing-
Summarise the 5
‘secrets’ of why this film was a success
1) Anderson’s World
The director’s eye for detail is a merchandiser’s dream. “Budapest” features a collection on eBay, a partnership initiated by actor and frequent Anderson collaborator Waris Ahluwalia (whose own fashion label is House of Waris). The film’s production designer Adam Stockhausen also curated an art collection inspired by the film. Auction items range from bow ties and moustache wax to promotional materials from the pic. Some are selling out, including copies of “The Society of the Crossed Keys,” Anderson’s book of selections from the writings of Stefan Zweig, which inspired the film.
The director’s eye for detail is a merchandiser’s dream. “Budapest” features a collection on eBay, a partnership initiated by actor and frequent Anderson collaborator Waris Ahluwalia (whose own fashion label is House of Waris). The film’s production designer Adam Stockhausen also curated an art collection inspired by the film. Auction items range from bow ties and moustache wax to promotional materials from the pic. Some are selling out, including copies of “The Society of the Crossed Keys,” Anderson’s book of selections from the writings of Stefan Zweig, which inspired the film.
2) Unique Promotions
Fox Searchlight is touring a large-scale model of the hotel in theaters from Hollywood to Berlin. And U.K.-based Secret Cinema, a monthly gathering that combines live performances involving audience participation, recently screened “Budapest” instead of its usual classic fare. The film already has grossed nearly $15 million in Blighty.
Fox Searchlight is touring a large-scale model of the hotel in theaters from Hollywood to Berlin. And U.K.-based Secret Cinema, a monthly gathering that combines live performances involving audience participation, recently screened “Budapest” instead of its usual classic fare. The film already has grossed nearly $15 million in Blighty.
3) Viral Chow
Fox Searchlight created instructional featurettes detailing how to create baked goods inspired by the film’s colorful Mendl’s pastries. The videos went viral as fans sent back footage of their creations, which Searchlight used in TV spots on cooking networks. The distrib shot eight marketing shorts, including a profile of the film’s central character, M. Gustave, played by Ralph Fiennes.
Fox Searchlight created instructional featurettes detailing how to create baked goods inspired by the film’s colorful Mendl’s pastries. The videos went viral as fans sent back footage of their creations, which Searchlight used in TV spots on cooking networks. The distrib shot eight marketing shorts, including a profile of the film’s central character, M. Gustave, played by Ralph Fiennes.
4)Young Moonrisers
Thanks to the success of 2012’s “Moonrise Kingdom,” Gilula says Anderson’s fans have gotten significantly younger. “He’s attracted a whole new generation, some of whom weren’t even born when ‘Royal Tenenbaums’ (2001) and ‘Bottle Rocket’ (1996) were released,” the exec notes.
5) Universal Access
Cool marketing would mean little if the film itself were poorly received. However, “Budapest” has generated a 91% rating on Rotten Tomatoes — behind only Anderson’s “Moonrise Kingdom” and “Fantastic Mr. Fox.” Critics have called “Budapest” his most accessible film. “We don’t see the ceiling yet,” Gilula says.
Thanks to the success of 2012’s “Moonrise Kingdom,” Gilula says Anderson’s fans have gotten significantly younger. “He’s attracted a whole new generation, some of whom weren’t even born when ‘Royal Tenenbaums’ (2001) and ‘Bottle Rocket’ (1996) were released,” the exec notes.
5) Universal Access
Cool marketing would mean little if the film itself were poorly received. However, “Budapest” has generated a 91% rating on Rotten Tomatoes — behind only Anderson’s “Moonrise Kingdom” and “Fantastic Mr. Fox.” Critics have called “Budapest” his most accessible film. “We don’t see the ceiling yet,” Gilula says.
How did Anderson use
the QE2 to market the film?
He allowed people on the cruise to feature in the film as
extras and this got attention from the media
What connects Prada to the marketing of the film?
What connects Prada to the marketing of the film?
Prada has a long running partnership with Wes Anderson
Visit this viral website and identify how the films plot is revealed
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Opinion-
Why would a big Six
company be interested in supporting a smaller distribution company like Fox
Searchlight?
Because they are able to secure a world known director.
Which audience category best describes The Grand Budapest Hotel (Mainstream, Mainstream plus, officianados, )
Mainstream Plus 1
Why might the use of Ultraviolet alienate the film's audience?
Why might the use of secret cinema work as viral marketing for the film?
Because while the ‘Secret Cinema’ is meant to be a secret, it Is very
well known in Britain and if they do this they provide advertisement to all the
people aware or who go to these events
